Start here

If you just arrived, read this page first. In five minutes you'll understand the method and know where to go next.

The idea in one sentence

Before you choose the piece, decide what your clothes will say for you. Men who dress this way stop making mistakes, because every choice has a reason.

Three words you'll see in every article

Signal. Everything your clothes communicate before you speak. People form a judgment about someone in about a tenth of a second, so the signal always arrives first.

Territory. The situation you'll be in: interview, meeting, date, event, everyday. Each territory has its own rules, and the same piece wins in one and fails in another.

Aura. The intention you choose to communicate: confidence, authority, power, presence, attraction, balance, focus or discretion. The aura decides the piece, not the other way around.

Where to start

Begin with the latest articles. Each one opens with the answer, so you can stop after the first paragraph and still leave with a decision. The buying guides tell you exactly what to buy at each budget, who it's for and who it's not for.

Want to skip straight to the answer?

The Vulori app does it for you. Tell it the situation and your intention, it looks at the clothes you own and tells you what to wear.